Youtech
Client
Services
Video Production
Photography
Involvement
Commercial Video
Social Video Ads
Commercial Photography
Project
Overview
Youtech, a digital marketing agency, wanted to showcase the value of its services in a place where few agencies like them advertise—TV. To do this, they needed professional, commercial-quality video, which is where we came in. We stepped in to provide the polished, engaging video production that would not only showcase Youtech’s capabilities but also elevate their brand’s visibility and credibility in a new and compelling way.
The Challenge
Digital marketing agencies don’t typically advertise on TV—they advertise on platforms like Google, which are already saturated with competitors. To compete with agencies with huge budgets who advertise on TV, Youtech needed creative that would really set them apart.
The Process
We were able to showcase Youtech’s capabilities in a way they couldn’t in-house. We handled every aspect of production from script writing, casting talent, sourcing crew, location scouting, production, post-production, color grading, custom music composition, and mastering.
We presented Youtech leadership with five fleshed-out concepts, complete with table reads. They picked their top two choices, and we produced two 30-second commercials that will run on all major cable channels.
“We knew the level of production quality we wanted to represent our brand. If we were to put together anything that wasn’t of the highest caliber, it wasn’t going to be good enough to air. To put it simply, I don’t know who else could have gotten this project done. JV is the best of the best.”
– Michael Norris, CMO, Youtech
The Results
Youtech was thrilled with the videos we produced. These commercials were created to drive brand awareness and client acquisition at a large scale. They will air on a variety of TV networks in the Chicagoland area alongside YouTube, Facebook, and Instagram.
