Merz Apothecary
Project
Overview
The goal of this project was to showcase the story of Merz Apothecary’s 147-year-old business and incorporate it into the content marketing for their e-commerce site, Smallflower. We created a brand story, handling everything from pre- to post-production.
The Challenge
The marketplace is crowded, and it’s particularly difficult for e-commerce businesses to compete with Amazon. Many of Merz Apothecary’s products are sold by other retailers, but they believe more people want to buy from businesses with unique stories.
They wanted to tell their customers that when they order a product, it’s coming from a 147-year-old store in Chicago. We needed to tell that story through video.
The Process
We scouted the store, experienced it, and spoke to the Merz team, including Greta Honold, the marketing manager, and her father-in-law, who currently runs the store. We worked closely with Greta on creative direction and shot the video on-site.
Our team brought in our crew and equipment. The only thing we didn’t handle was the voiceover. Greta’s husband, a sound engineer, recorded it, and the voice talent was Greta’s father-in-law, the CEO and star of the video.
— Greta Honold, Marketing Manager, Merz Apothecary
The Results
They were not only creative and generous collaborators but also demonstrated exceptional intuition and a keen sense of impulse. Their ability to listen attentively and incorporate feedback ensured that our ideas were fully realized. Their professionalism throughout the entire process was impeccable, making the collaboration not just productive but truly outstanding.
