When Shapiro Law Team approached JV Studios, they wanted us to create professional 30-second video spots that would capture the heart of their practice and resonate with potential clients.
For our team, this was more than simply video production for lawyers. It was an opportunity to craft a campaign that built trust, authority, and connection in under half a minute.
Drawing Inspiration
Shapiro Law Team is one of Arizona’s premier personal injury law firms, recognized for their compassionate approach and impressive results. But even with an established reputation, the challenge was clear: how do you distill decades of legal expertise and client advocacy into 30-second video spots?
Our process began with a deep dive into the firm’s brand story. We reviewed their website, examined past marketing efforts, and met with David Shapiro himself. The creative brief zoned in on three messaging pillars: proven results, 24/7 availability, and expertise in personal injury law.
Executing the Vision
With the creative strategy in place, our law firm video production team headed to Phoenix to bring the concepts to life.
Shooting video production for attorneys is a unique challenge; the visuals need to convey credibility and professionalism while still being cinematic and emotionally engaging. For this project, every frame had to reinforce the firm’s authority.
The shoot days were highly collaborative. Attorneys rehearsed key talking points while our crew captured candid interactions between team members. B-roll footage included client consultations, office walk-throughs, and symbolic shots to communicate authority and local connection.
Bringing it Together
Using the raw footage, our editing team focused on pacing, sound design, and color grading to align with the messaging pillars established in pre-production. We implemented best practices by maintaining digestible messaging and using captions for clarity.
Each spot was designed to stand alone while also complementing the others, giving Shapiro Law Team a multi-angle marketing toolkit for various campaigns.
Final Product and Distribution
Once the edits were locked in, we prepared the three videos for deployment across Shapiro Law Team’s marketing channels. Each video highlighted three core messages.
$200 Million+ Recovered
24/7 Support
Personal Injury Expertise
By merging creative storytelling with law firm video services and strategies, JV Studios helped Shapiro Law Team create a suite of marketing assets that built brand awareness and positioned the firm as a trusted choice for personal injury representation.
The Results
Since launching in late April, this campaign for Shapiro Law Team has delivered over 6 million impressions across multiple platforms. The reach spanned streaming, social, and traditional broadcast, amplifying the firm’s visibility across the Southwest.
- 773,000+ impressions on Connected TV (Phoenix)
- 4.73 million+ impressions on YouTube (Phoenix and New Mexico)
- 1 million+ impressions in the Phoenix Valley through COX
The campaign also aired on Hulu and Disney+, and through COX distribution on networks such as Fox News, ESPN, NBC Golf, CNN, and MSNBC. Local spots were featured during Arizona Diamondbacks games, which helped enhance visibility during peak viewing times.
Engagement & Conversions
Beyond impressions, the campaign also drove meaningful engagement and conversions over a four-month span. It generated 1,300 clicks, with 1,070 users making it through to the landing page—a strong indicator that the vast majority of clicks were intentional rather than accidental or spam-driven.
On social platforms, the videos earned 8,685 post engagements, which helped expand their organic reach.
Viewer retention was equally impressive, with 2,899 ThruPlays, meaning the videos were watched to completion or for at least 15 seconds.
Choose JV Studios for Video Production for Lawyers
Your story matters, and it deserves to be told in a way that inspires trust and action. At JV Studios, we specialize in video production for attorneys that blends cinematic creativity with measurable marketing impact.
If you’re ready to elevate your presence through video marketing for law firms, contact us. Let’s make something epic.
