ePoolSupply
Client
Services
Video Production
Photography
Involvement
Commercial Video
Commercial Photography
Social Video Ads
Project
Overview
This 30-second commercial showcases why ePoolSupply is your ultimate destination for all things pool-related. Highlighting their premium cleaning supplies, exceptional customer service, and the convenience of having everything in one place, the video offers a behind-the-scenes look at their expansive warehouse and impressive storefront. This glimpse into their operations underscores ePoolSupply’s scale and sets them apart from competitors, emphasizing their commitment to excellence and customer satisfaction.
The Challenge
In a crowded e-commerce pool market, our latest video stands out by showcasing what makes ePoolSupply a leader in the industry. Faced with the challenge of crafting a compelling narrative, we began with a relatable lifestyle scene featuring actors struggling with a “dirty” pool. The video vividly demonstrates how ePoolSupply solves their problem, highlighting both the transformation of their pool with top-quality supplies and the exceptional customer service they received.
The Process
Filmed in just one production day, our crew efficiently captured all the necessary scenes while working around the store’s operating hours to avoid disrupting daily business. We skillfully utilized the store’s downtime after closing hours for in-store shots and took advantage of the early morning to film the lifestyle pool scenes. This careful planning allowed us to maximize our time and ensure a smooth and successful shoot.
“It was a blast flipping the script on the usual talking head format and creating something more dynamic. I’m thrilled our client trusted us to break the mold and bring in actors to make our vision resonate with everyday pool owners. By blending lifestyle scenes with in-store footage, we crafted a video that felt both relatable and engaging.”
— Vince Pinto, Director, JV Studios
The Results
A sparkling clean pool, a backyard full of delighted swimmers, and a powerful message that ePoolSupply is the go-to solution for pool care.
Within just one month of its launch, the video garnered over 122K views on YouTube and organically accumulated more than 235 shares and 308 comments on Facebook. It’s also been leveraged as a paid social ad across various platforms, continuing to engage and attract new audiences.
