Serenity Springs
Client
Services
Video Production
Photography
Marketing
Involvement
Commercial Video
Commercial Photography
Project
Overview
We produced a 60-second lifestyle commercial for Serenity Springs, offering an intimate glimpse into this romantic getaway and resort. Through sound design, quick cuts, and powerful imagery, we guide viewers on a transformative journey to serenity, evoking a sense of wonder and anticipation.
The Challenge
As AirBnB and VRBO redefine travel accommodations, we saw the need to go beyond the ordinary guest experience. Serenity Springs, known for its romantic retreats, provided the perfect opportunity to reintroduce its charm and highlight the surrounding scenic beauty. Our goal wasn’t just to showcase the resort’s amenities but also to highlight its location and nearby attractions, giving viewers a glimpse at the serenity awaiting them.
The Process
Working closely with Serenity Springs’ owner and marketing team, we refined our concept before planning and scouting the locations. By coordinating closely with each couple, we carefully scheduled their scenes, maximizing efficiency and momentum throughout production. Our crew utilized compact equipment to ensure smooth transitions between setups, enabling us to maintain a steady stream of high-quality takes while minimizing downtime for resets.
— Laura Ostergren, Owner, Serenity Springs
The Results
The final commercial became the linchpin of a brand awareness initiative, strategically integrated into various PPC campaigns to drive bookings and engage new clientele. Serving as the primary marketing asset, it continues to capture the attention of new leads and allure potential guests, seamlessly fulfilling multiple roles in Serenity’s ongoing marketing efforts.
