Wilson

Client

Services

Video Production

Involvement

Commercial Video

Project
Overview

Wilson wanted a cutting-edge video that could energize athletes at every level from
professionals competing on the world’s biggest stages to everyday players driven by
their love of the game. To bring that vision to life, they needed a dynamic, high-impact
commercial that felt modern, authentic, and inclusive. We stepped in to craft a visually
bold video that captured the shared passion behind every serve, swing, and
shot—reinforcing Wilson as the ball trusted by all who play.

The Challenge

With a fast-moving timeline and a limited window to shoot, this project presented a unique challenge. We had to quickly source the right locations, coordinate talent, and execute a high-impact production all while maintaining the cinematic quality expected from a global brand like Wilson. Every decision had to be intentional and efficient, pushing us to move fast without compromising creativity or craft.

The Process

Every aspect of this production was handled entirely in-house, allowing us to move quickly while maintaining complete creative control. From concept development and scripting to casting, crew sourcing, location scouting, production, and post-production, our team managed the project from start to finish. We filmed over four days total spending two days at Wilson’s headquarters in Chicago to capture the brand’s culture and innovation, followed by two days on location focused on high-energy, sport-performance spots. This approach allowed us to balance authenticity with cinematic performance, delivering a cohesive campaign built for impact across platforms.

“We had the absolute best time last week with the JV crew. Truly can’t thank everyone enough for going above and beyond on this project—from the thoughtful collaboration to the incredible energy you brought every step of the way. And a special shoutout to those who braved the snow and freezing cold to capture content this weekend… that dedication did not go unnoticed! The JV Experience really knows no bounds, and we’re so grateful to be part of it “
– Molly Riordan – Associate Manager of Team Member Experience, Wilson

The Results

Wilson was thrilled with the final videos, which were designed to energize and unify audiences at every level of the brand. The campaign was featured globally across Wilson’s internal teams during their quarterly town hall meeting, reinforcing the message company-wide, and was also rolled out across social platforms to connect with athletes and fans around the world