Zip Water
Services
Video Production
Involvement
Commercial Video
Social Video Ads
Project
Overview
We produced a commercial for Plan B’s client Zip Water to introduce their product line to the North American market and showcase the functionality and style of the appliances.
The Challenge
Plan B needed a relatively complicated video for a high-end appliance client. Plan B presented several video concepts, and the client predictably chose the most visually sophisticated option but didn’t have an unlimited budget to pull it off. Plan B knew the right partner in this was going to make all the difference, so they turned to us.
The Process
We helped Plan B plan and execute the video concept during the COVID-19 pandemic. We delivered a video that gave the client the signature visual piece they needed to garner brand awareness in key markets across the continent.
“We triple-bid the project with local production partners, as is our process. JV came in with a competitive bid, but it was their enthusiasm for the project that won us over. Their passion for the work they do was obvious, and it gave us peace of mind to know they would be investing their best effort in it. We weren’t just another video project to them.”
—Terry Mertens, Group Creative Director, Plan B
The Results
Clients were on set with us and likewise appreciated seeing our passion for the work and their product. The final video was shared across social media in several countries, receiving 23,000+ views.
