Gold Coast
Project
Overview
Gold Coast Ice Cream wanted a commercial that felt less like a traditional advertisement and more like a fun, cinematic experience. They needed a dynamic piece of video production that could capture the personality, energy, and excitement of the brand without simply feeling like it was selling you ice cream. We stepped in to bring that vision to life through cinematic commercial production, creating a playful, movie-like story that put the product into an entertaining world of its own. The result was a high-energy piece designed to grab attention, tell a story, and leave audiences wanting more, while naturally showcasing what makes Gold Coast Ice Cream special.
The Challenge
Rather than relying heavily on traditional lighting, we chose to use natural light as our primary source, making time of day and precise scheduling critical to the look and feel of the film. We leaned into the brand’s “Gold” identity by building the visual style around golden hour, giving the commercial its warm, cinematic glow. Coordinating that narrow shooting window while managing 50+ extras required careful planning, timing, and coordination across the entire production.
The Process
The project was shot in a single day with a 10+ person crew, requiring careful coordination across every department to bring the concept to life on schedule. From developing the movie-inspired creative direction and designing the visual approach to managing the cast, coordinating 50+ extras, and capturing the final footage, our team handled the production from start to finish. That hands-on approach allowed us to move quickly, make creative decisions in the moment, and ensure every detail, from the golden-hour lighting to the camera movement and final edit.
“Working with the JV Studios team was awesome from start to finish. Their creativity really stood out throughout the entire process, and they were incredibly helpful in bringing the vision to life. The team was always willing to collaborate, offer ideas, and find creative solutions to make the production better. They brought such great energy and professionalism to the project, and it was an amazing experience working with a team that was just as invested in the final product as we were.” — Heidi Fynewever, Owner
The Results
The commercial quickly gained traction across social media, becoming a viral hit and being featured and shared throughout the brand’s social channels. The campaign helped Gold Coast Ice Cream reach a much wider audience, generate buzz online, and create a piece of content that stood out far beyond a traditional product commercial. The result was a fun, cinematic story that captured attention and gave audiences a reason to stop, watch, and share.
