Video Production Blog

Documenting how we put ideas into action. See how our approach brings concepts to life with practical, real-world examples.

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REBRANDING JV STUDIOS

An inside look into the redesign of JV Studios, a creative video production & photo agency. JV Studios is a creative video production & photo agency providing a tailored approach for your company’s unique needs. After launching the business in 2012, our style of work and ways of running the business continued to evolve, but we stayed true to our

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Psoriasin video shoot team

Behind the Lens: Fight Back with Psoriasin

We were excited to collaborate once again with Plan B to bring their animation vision to life for a psoriasis product commercial. Over the course of the production day, a ten-person production team executed this unique project, which combined live footage, as well as a post-VFX team for the animation. 01. THE CONCEPT The concept for this 30-second spot was

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bartender placing cider on bar for woman to drink

Behind the Lens: A “Sip of Nostalgia”

Two weeks of pre-production, 30 extras, one day of filming, and a stellar production team.Watch the 10-minute behind-the-scenes video on our latest commercial with Peat’s Cider Social, read more about the process, and see how it all came together below. BTS Video By: Art Zuniga When we were approached by the owners of Pete’s Cider Social to produce a commercial,

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Importance of Casting Professional Talent in Video Production

In the realm of video production, every element matters — from the script and cinematography to the post-production touches. However, one aspect that often goes underappreciated is the casting of talent, particularly when it comes to paid actors or professionals. The choice between unpaid volunteers, friends, or professional actors can significantly impact the final product. Here’s why casting paid talent

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whirlpool global kickoff event

Whirlpool 2024 Global Kickoff Event

JV Studios teams up with The Whirlpool Corporation and the Global Leadership team to produce their 2024 global kick-off meeting. With a worldwide viewership surpassing 10,000 participants in both the live stream and in-person attendance, it was imperative to flawlessly execute this event. With the collaboration of our event partners, we turned the seemingly challenge into a reality. Our team was

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photo of epool video shoot

Behind the Lens: ePoolSupply

Connecting with the Consumer: Behind the Scenes at ePool Supply After meeting the owners of ePool Supply, a pool supply store based in Phoenix, Arizona, it was clear we had a great match. We were excited about the opportunity to create a video that truly connects with their customers. ePoolSupply offers in-person service at their physical location and nationwide shipping

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Leveraging A+ Video Content for Amazon E-commerce Listings

In the bustling world of e-commerce, where attention spans are fleeting and choices abundant, the battle for consumer engagement is fiercer than ever. Amidst this digital noise, Amazon stands tall as a titan of online retail, offering a platform where millions flock daily in search of products that meet their needs and desires. For sellers on Amazon, success hinges not

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about to begin filming a scene

9 Steps to Pitching Your Next Creative Project to a Client

Crafting a compelling pitch for a video idea involves a blend of creativity, persuasion, and strategic thinking. Most importantly, you need to understand your client’s needs and what separates them from the rest. Before diving into your pitch, thoroughly understand your client’s goals, target audience, brand identity, and budget constraints. Tailor your pitch to address these specific needs.

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Behind the Lens: Serenity Springs

When the owners of Serenity Springs in La Porte, Indiana reached out to us looking for a promotional video, we were tasked with creating the perfect approach. They’re branded as a romantic, rustic couples resort that covers more than 85 scenic acres. There’s so much to feature! We know, however, that in today’s world, social media viewership can be lost

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