Psoriasin

Services

Video Production

Involvement

Commercial
Social Video Ads

Project
Overview

This 30-second spot showcases how the product, Psoriasin, stops psoriasis flare-ups. When storyboarding, we were inspired to highlight its impact on pain, inflammation, and itching. Combining animation and real-life actors, it portrays the deep relief of those who use it.

The Challenge

First, the concept of the shoot required a three-in-one location for different scenes; a living room, a bedroom, and a rooftop bar. This was quite the task as it required a very specific type of space for our shoot. After lots of time researching, we finally found the perfect location: a modern outdoor space overlooking the Chicago skyline.

Second, we needed to create a realistic portrayal of a psoriasis flare on our talent’s skin. Our hair and makeup artist utilized a mix of techniques of a heat gun, glue, and colored makeup to accomplish red and flaky skin. We were thrilled with the results.

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The Process

VFX was an integral part of our concept as the client envisioned the animation to depict a “psoriasis dragon slayer,” defeating the “symptom dragons.”

We worked closely with Third Beacon Studios along with our illustrator to create organic movement within our animated characters. We felt this concept would be easy to understand for those who could benefit from Psoriasin.

From casting the main actors to finding a location that suited our needs from top to bottom, we felt as prepared as you can be going into a production.

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“Their flexibility and ingenuity made it happen, and a shared commitment to delivering top-quality work made us feel like we had a partner in the trenches with us; someone who cared for our client’s business as much as we do. This was a fast-flying project and we didn’t have time to over-process the workflow. We had to be exceedingly agile, and make decisions on the fly. They were perfect partners in that regard.”
—Jocelyn Chubb, Account Executive

The Results

From ideation to execution, this was about a two-month-long production. The client was overjoyed with the result of this project and shared it on all platforms. The spot was aired live on their website and social channels including YouTube, CCTV, and other paid media sites.

Psoriasin